Part 2 of my vintage sports posters features the Berkeley, California printing company Lederer, Street & Zeus Co., Inc. The catalog pictured below is not dated, but I'd put it around the mid 1950's. The reason I say this is because of the Alhambra, California High School basketball schedule card I show along with the basketball page.
While there is little information on the company's history, a few things are known. They were a powerhouse at producing football material (mainly high school and college). It also served as the starting point for two of the most famous people related to this type of material. Illustrator Lon Keller and Don Spencer both worked there in the early to mid 1930's before Spencer left to form his own company which Keller joined. For more information on Keller see lonkeller.com. I'll be doing a post in the vintage sports posters series that will feature Spencer's company in a few days.
This digest sized catalog has 10 pages and shows 38 different poster designs. The sports show are football, basketball, baseball, swimming, track and boxing. Other sports that they produce posters and programs for are wrestling, rugby, skiing, golf, water polo, crew and volleyball.
Pictured below is the 1955-56 Alhambra High School basketball schedule card that I used to date the catalog.