This post will be the first of several regarding vintage sports poster catalogs.
For me these are the perfect blend of graphic design and sports.
This one is from ALL SPORTS POSTER SERVICE (ASP) out of Grand Rapids, Michigan. Based on prices listed in the back of the catalog and along with the other similar poster catalogs I have, I would date the catalog as being from the late 1920's or early 1930's. The 23 page book was geared toward prominent schools, colleges and organizations independent of schools all over the United States. The sports covered are football, basketball, baseball, track and soccer. These pieces could be customized by using school colors and school letters or monograms. Once the schools picked the format they liked, they would supply the company with event information or game schedule to be put into the blank area.